On this episode of the Future Construct Podcast (30 min interview), we spotlight Joanna Popper (@JoannaPopper), Global Head of Virtual Reality for Location-Based Entertainment at HP (@hp) as she joins Amy Peck (@VirtualGirlNY) to discuss her role leading HP's Go-to-Market strategy, why she's excited about HP's newest VR headsets the Reverb G2 and Reverb Omnicept, the amazing features of these new headsets and the accompanying software platforms, solutions for the AEC industry and use cases from some of her enterprise clients, and how she transitioned from a marketing career to the VR space.
Joanna has been selected as “50 Women That Can Change the World in Media and Entertainment, “101 Women Leading the VR Industry” and is on the Coalition for the Women in XR Fund.
Click to listen our interview with Joanna on Apple, Spotify, or Google, or watch on YouTube.
Before joining HP, Joanna was an Executive Producer in various different documentary film projects and the Executive Vice President of Media and Marketing at Singularity University, where she was responsible for brand growth, product marketing, public relations, communications, digital/social media, and video content creation and production. Prior to these roles, she spent 12 years in senior level marketing roles at NBCUniversal and DHL.
We sincerely hope you enjoy this special episode of the Future Construct podcast and we would love to hear your suggestions for future guests!
* A special thank you to our awesome partners at Applied Software for supporting Episode 4 of this podcast! Applied Software has grown to become one of the largest AEC, MEP Fabrication, Construction and Manufacturing system integrators in North America. They're here to help you find the best tech solution to meet your needs. Fill out a quick form to request more information.
To read more about Joanna's personal story and insights on how the pandemic impacted her work and the advice she would give to her 18 year-old self, check out this article by REWIND.
** Click on these links to listen to the podcast on Apple, Spotify, or Google, or watch on YouTube.
0:44 Amy Peck introduces HP's Global Head of Virtual Reality for Go-To-Market and Location Based Entertainment, Joanna Popper.
2:10 What are some of the trends you've seen pre-pandemic and how has that shifted post-pandemic?
7:45 Since our audience is mostly AEC, can you talk about some of the solutions that are out there and the use cases with some of your
enterprise clients?
12:35 Are you finding differences between North America, Europe, and Asia, in terms of what they're focusing on and how quickly they're deploying?
17:35 Do you see a shift or a tipping point coming where more people are involved in these social VR constructs that'll start to move into enterprise?
26:20 So if you could build your absolute number one gadget, just for you, what would it be and what would it do?
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