In this week's episode of the Future Construct Podcast (37 min interview), we are excited to feature Dave Rhodes, Senior Vice President, General Manager - Digital Twins at Unity Technologies (@unity), and your host Amy Peck (@AmyPeckXR). In his role at Unity, Dave leverages a deep understanding of 3D design, engineering, and entertainment software to oversee the company's global business and growth strategy for industrial markets. Previously, Dave served as Executive Vice President of Sales, Services, and Marketing at Paradigm. Before that, he spent 11 years at Autodesk, where he last served as VP of the Americas and Worldwide Engineering Services Sales. Dave holds an MBA in Marketing and Finance from the University of San Diego and a Bachelor of Science degree in Computer Science from the University of California at San Diego.
“I’ve been following Unity for some time and am excited about the direction and vision the company has for the future of games and digital experiences...Between the amazing creations I’ve seen and the enthusiasm and knowledge of the team, I knew it was the right move for me.” - Dave Rhodes, SVP of Digital Twin, Unity Technologies.
Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR games and experiences. Unity's powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences.
- The industry divide between companies that are embracing innovative technology versus those that maintain utilization of archaic systems
- His outlook on when we will get to leveraging BIM and design data to effectively build digital twins
- The dream state in the industry of what we're able to do, and getting new technology in the hands of people to eliminate fear
- How companies are changing the mindset with their workforce to become more accepting of industry innovation
0:37 Amy Peck introduces Dave Rhodes, Senior Vice President and General Manager of Digital Twins at Unity Technologies.
03:04 The AEC industry is a 3D industry, yet there are companies embracing all this technology and then there are the ones that are still working on these archaic systems. How do we bridge that gap?
5:41 So you mentioned a standard. At what point do you think we will get to leveraging BIM and design data to effectively build the digital twin during the process as the building is being built? Do you see trends toward that and where does that demand come from?
12:03 Let's talk a little bit about looking at the retrofitting of buildings, using photogrammetry or lidar scans to create an as-built, and how some of the tool kits of Unity. It's like we're at this dream state in the industry of what we're able to do. And now it's a matter of getting this technology in the hands of people, so they don't have fear because that's what's holding us back.
20:01 From a workflow perspective and practical perspective, how are you seeing companies change the mindset with their workforce because all of the technology in the world is meaningless if the workforce doesn't embrace it?
36:07 If you could project yourself 20 years into the future, and if you could have any product or service or gadget or thing, that for you, would make your life better or make you personally happy, what would it be and what would it do?
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Luke joined the BIM Designs team in June 2020 as the Head of Business Development and helps oversee the business development and marketing team's objectives. With over 8 years of business development and sales experience working with startups, accelerators, investors and global enterprise-level companies, he has successfully helped startups scale their sales operations. Previously, he worked in the biotech industry as a research leader for over 9 years resulting in an IPO in 2011.